Drive time is the hidden cost in this trade. A crew that spends an hour between houses does three jobs a day instead of five, and somebody pays for that — usually the customer, in a price they cannot see the reason for.
The real argument for a tight radius is December. When a run goes dark on the 18th, being twenty minutes away is the difference between today and next week.
So we would rather be the obvious choice in two towns than a name on a list in nine.
Argyle
Where we started, and still where most of the book is. Lights in Argyle →
Northlake
Added when enough Argyle customers had family there. Lights in Northlake →